As a business owner, I think you always need to look and judge your business through your customers eyes. At Wild Atlantic Crusades, I see stuff all the time that I’d love to change, update and renovate but Elliot (god love him!) always has to rein me in and remind me that everything is perfect the way it is. We’ve invested a lot and worked hard to get our business to the standard it is today. I’ll always strive to keep pushing ourselves but I need to keep myself in the mind frame that not everything is achievable straight away. We need to continually earn money and keep maintaining and innovating our track to keep our customers happy. Poor Elliot has an awful job stopping me from spending copious amounts of money!
In our first year of business, we made mistakes, overspent in certain months that lead to us struggling to pay bills however we’ve learnt from our mistakes. The track is at a standard that we are happy with and our customers are always raving about how much they enjoyed off-roading in our jeeps which continually fills us with pride.
For me, perfectionism is key to customer satisfaction. If I’m REALLY not happy with something then I know, in my heart and soul that my customers won’t be. In my opinion, I think perfectionism truly motivates me, if the money isn’t there to amend something on the track or fix a jeep, we’ll make it ourselves or research on how to fix the jeep ourselves. Elliot and myself are always learning and teaching ourselves new skills. We’re very customer orientated and want you to feel like “yeah that’s great value for money” or come away saying “isn’t the decking area just something else”.
Lastly, my perfectionist trait is my personal drive and passion to make Wild Atlantic Crusades a huge success. Myself and Elliot are so proud that we’re in our 3rd year of business, each year we learn so much but one thing is always clear, we always have our customers as our number one priority.
Until next month….