I’ll admit (I’m very stubborn so this is a big moment here!), I thought that people, businesses and groups would want come and experience ‘Wild Atlantic Crusades’ straight away as it’s the ‘only track of its kind in Ireland’ but they can’t come if they don’t know you exist. So to give some advice, don’t scrimp on marketing and advertising as it’s the backbone for the future of your business. We’re investing more and more in marketing and we’re seeing the benefits so it’s worth it.
Have I thought about quitting our business, of course and any normal human being would. When the bill’s amounts to more than what you have in your business account or when a group cancels, your heart sinks and it’s those moments that you consider is the business worth the hassle. The easiest option is to run and forget about the problems but for me, you have to stare them in the face, brainstorm ideas to get the bills paid and keep your company afloat.
To quit is not an option for me even though I’m not afraid of failing, I want our business to work and that’s my motivation. I’m also very truthful so when someone asks me ‘how’s business going’, I’ll be straight up and tell them that it’s quiet or we’re flat out. I’ll conclude with a quote that I came across recently; “a ship is safest at a harbour, but that’s not what it was built for”. It’s about taking that risk and taking that leap of faith.
We ‘re in year 3 and we’ll keep trucking.
Until next month,